Catering Marketing Manager

We are looking for a Catering Marketing Manager who will lead the B2B marketing agenda for our  foodservice catering division. Initially based in Bradford, this role will be based longer term in Huddersfield

About the role:

This is a pivotal role in the marketing department, working cross functionally you will ensure priorities are managed effectively, on time and in line with business expectations and requirements. You will take the lead on driving the effectiveness of promotions, projects, campaigns, trade events and the trade marketing plan by customer type.

This is an exciting and dynamic role and will require a mix of experience, strategic skills, clever thinking, hands on and strong people management skills. A true understanding of our customers will be essential.
 

About Bestway

Bestway Group is a diversified multinational family owned business with annualised turnover in excess of £4.5 billion.  Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors.  The Group is also the largest overseas investor in Pakistan. 

Owned by the Pervez, Choudrey and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE H Pk, who remains Chairman.  Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan and the Middle East.

Your main responsibilities:

• Create a strategic plan by customer
• Development of the Trade Marketing acitivations plan
• Monitior the performance of catering E-Commerce on platforms, Including the website and App
• Support Trade Day events and Supplier Events
• Use insights to develop and shape our trade marketing plan
• POSM development and production
• Content development 

About You:

• Recent experience of a similar role working in a foodservice wholesale environment.
• Demonstratable understanding of B2B marketing principles and tools
• Stakeholder Management: can work collaboratively with a variety of stakeholders across sales, trading, operations and the marketing team.
• Sales Support – firm understanding and knowledge of collateral and content to help the sales team convert prospects.
• Experience of developing the customer journey.
• Marketing Manager or Senior Marketing Manager from a B2B Food and Beverage business.
• Experience of creating a marketing plan that drives footfall, sales, builds awareness and drives leads.
• Excellent written and presentation skills.
• Experience of content development.
• Excellent communication skills ideally with experience of PR.
• Broad experience across online and offline marketing channels.
• Experience of working with sales, trading, and operations teams.
• Experienced in partnership marketing / media partnerships.
• Budget management experience.
• Self-starter, who is driven by results.

Benefits:

• Competitive salary
• Pension
• 22 days annual leave plus the option to buy additional days
• Life Assurance
• Private Medical
• Onsite parking

We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply.  Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds identities and experiences.

If this is of interest to you and you would like to learn more, please do get in touch, we are looking forward to hearing from you.