Marketing Controller – Wholesale & Digital Marketing
Contract Type: 40 hours per week
Location: Park Royal, London
About the role
Lead Growth. Develop Talent. Drive performance.
This is a high-profile role with responsibility for driving commercial performance, marketing effectiveness and customer engagement across a business serving more than 100,000 independent retailers nationwide.
As Bestway continues to invest in digital capabilities and data-driven marketing, we are looking for a commercially minded marketing leader who can combine strategic thinking with operational excellence, while developing the next generation of marketing talent.
This role offers a unique opportunity to drive marketing performance, develop teams and play a key role in delivering Bestway's ambitious growth plans.
We have an exciting opportunity for a Marketing Controller to join our team, providing senior leadership across wholesale and digital marketing. Acting as the second-in-command to the Head of Marketing, you will drive the planning, execution and performance of trade and supplier-funded marketing across multiple channels.
This is a high-impact role focused with responsibility for driving commercial performance, marketing effectiveness and customer engagement .
As Bestway continues to invest in digital capabilities and data-driven marketing, we are looking for a commercially minded marketing leader who can combine strategic thinking with operational excellence.
This role offers a unique opportunity to drive marketing performance, develop teams and play a key role in delivering Bestway's ambitious growth plans.
About Bestway
Bestway Group is a diversified multinational family owned business with annualised turnover in excess of £4.5 billion. Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors. The Group is also the largest overseas investor in Pakistan.Owned by the Pervez, Choudrey and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE H Pk, who remains Chairman. Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan and the Middle East.
Responsibilities
- Lead the planning and delivery of integrated wholesale marketing activity across multiple channels.
- Align marketing plans with trading priorities, commercial plans and business objectives.
- Drive commercially focused marketing programmes that support sales growth, customer engagement and business performance.
- Provide senior oversight of digital marketing strategy, performance and optimisation across e-commerce and campaign channels
- Maximise supplier-funded marketing investment and develop commercially effective marketing programmes
- Champion a data-led approach to marketing planning and decision making.
- Utilise customer, campaign and commercial insight to improve marketing effectiveness and ROI.
- Provide leadership and direction across wholesale and digital marketing teams
- Act as deputy to the Head of Marketing and support wider marketing transformation initiatives
The Ideal Candidate
- Significant senior marketing experience within wholesale, retail, FMCG or multi-channel environments
Proven track record delivering commercially driven marketing programmes linked to sales performance - Experience using data, insight and analytics to drive marketing performance and business growth.
- Strong experience managing supplier-funded or trade marketing investment
Expertise in digital marketing, e-commerce and performance marketing
Strong commercial acumen with the ability to link marketing activity to revenue outcomes
Demonstrated leadership experience with the ability to develop high-performing teams - A collaborative leadership style and a desire to continuously improve ways of working.
Benefits
- Competitive salary and benefits package
- Opportunity to play a key leadership role in a growing, dynamic business
- Exposure to strategic, high-impact marketing initiatives across multiple channels
- Career development within a large, multinational organisation
- Be part of an organisation with ambitious growth plans and a strong entrepreneurial culture.
We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply. Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds, identities and experiences.
If this is of interest to you and you would like to learn more, please do get in touch — we are looking forward to hearing from you.
Park Royal, Brent, Greater London, United Kingdom
NW107BW