Depot Activation Manager

Depot Activation Manager 

Overview

The Depot Activation Manager is responsible for leading, motivating, and developing a team of four Depot Activation Representatives operating across multiple Cash & Carry sites, nationally. The role ensures supplier contractual compliance, strong product visibility, and effective in-depot sales execution while driving team performance, consistency, and high operational standards. This is a field-based role and includes a car allowance.

Key Responsibilities

Team Leadership & Performance

• Lead, manage, and support a team of four Depot Activation Representatives across a multi-site territory
• Set clear objectives and KPIs aligned to sales, compliance, and merchandising standards
• Coach, train, and develop team members to maximise performance and product knowledge
• Conduct regular field visits, meetings, and one to one performance reviews
• Motivate the team to deliver consistent execution and strong customer engagement

Compliance, Merchandising & Standards

• Ensure all Cash & Carry depots meet supplier contractual display agreements
• Oversee the quality, placement, and maintenance of all display materials
• Ensure product ranges are positioned to maximise visibility and customer opportunity
• Maintain high standards of presentation, compliance, and brand representation across all sites

Sales & Customer Engagement

• Drive focused product and range sales through effective in-depot activity
• Support the team in building strong relationships with depot staff and customers
• Identify opportunities to increase sales, distribution, and promotional impact
• Lead by example through hands-on support when required

Stock & Reporting

• Monitor stock levels across depots and address availability issues
• Analyse performance data and team feedback to identify trends and opportunities
• Provide accurate reporting on compliance, sales activity, and depot performance
• Act as the key point of contact between the field team and internal stakeholders

Skills & Experience

• Proven experience in field sales, merchandising, or depot/cash & carry environments
• Previous people management experience preferred
• Strong leadership, coaching, and organisational skills
• Commercially aware with a focus on driving results and standards
• Confident communicator with the ability to build relationships at all levels
• Able to work independently in a field-based role
• Full UK driving licence required

Additional Information

• Field-based role covering multiple sites
• Responsible for managing a team
• Car allowance provided

What next?

If you are looking to launch, or grow, an exciting career in sales, join the Bestway family and take our great proposition to retailers in your community, don’t delay - apply now!