Social Media Executive

Are you passionate about social media and ready to take the reins of our convenience retail brands? As our Social Media Executive, you'll be at the forefront of developing and executing our social media strategy across multiple brands. You'll use your creativity and strategic thinking to enhance our online presence, drive sales, and boost brand awareness.

About Bestway

Bestway Group is a diversified multinational family owned business with annualised turnover in excess of £4.5 billion.  Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors.  The Group is also the largest overseas investor in Pakistan. 

Owned by the Pervez, Choudrey and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE H Pk, who remains Chairman.  Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan and the Middle East

What You'll Do:

• Strategy & Execution: Develop and implement social media strategies to meet business objectives, driving sales, generating income, and increasing brand engagement.
• Content Creation: Produce engaging content for our channels, including blogs, articles, posts, and multimedia.
• Campaign Management: Align social media activities with our promotional calendar and deliver comprehensive social media campaigns for Costcutter, Central Convenience Stores, Select Convenience, and Best-One.
• Income Generation: Identify new revenue streams and opportunities to monetise social media with suppliers.
• Budget Management: Oversee the social media budget, ensuring effective use of resources and alignment with marketing objectives and KPIs.
• Performance Analysis: Analyse and report on the effectiveness of social media strategies, providing insights and recommendations to improve our digital marketing efforts.
• Trend Monitoring: Stay updated with the latest social media trends, tools, and competitor activities.

Key Accountabilities:

• Create and execute brand-led and promotional content to drive store footfall and sales.
• Demonstrate ROI to suppliers and stakeholders.
• Grow and develop our social media channels, aiming to be a leader in the convenience sector.
• Ensure accuracy and relevance of social media activity, linking promotions with Trading to meet income targets.
• Support Trading by engaging with suppliers in meetings.
• Stay on top of trends and innovations with sound content management and creative skills.

What We're Looking For:

• Experience: Previous experience in social media is desirable.
• Platform Expertise: An strong understanding of social media channels Facebook, Instagram, TikTok and LinkedIn. Familiarity with Meta Business Suite for paid campaigns.
• Copywriting Skills: Excellent writing skills with the ability to adapt to different tones of voice, high standards of proofreading, and impeccable spelling.
• Creativity: Innovative thinker with the ability to bring fresh ideas to life.
• Tool Proficiency: Experience with scheduling tools like Sprout Social is a plus.
• Interpersonal Skills: Approachable, friendly, and empathetic, with the ability to relate to various stakeholders.
• Influencing Ability: Strong communicator who can engage and influence effectively in both one-on-one and group settings.
• Organisational Skills: Highly organised with the ability to manage multiple projects and prioritise tasks in a fast-paced environment.
• Language Proficiency: Fluent in English, both written and spoken.
• Self-Starter: Proactive attitude with a knack for spotting opportunities for improvement and taking the lead.
• Problem Solver: Enthusiastic about challenges and finding solutions.

Key Relationships:

• Internal: Marketing, Trading, Retail Operations & Business Development
• External: Suppliers, Agencies, Marketing Partners

Traits & Behaviours:

• Self-motivated, with a proactive approach to identifying and leading improvement initiatives.
• Excitement for challenges and problem-solving.
• Ability to build trusting relationships with colleagues and stakeholders.
• Collaborative spirit and strong team player.
• Excellent interpersonal and communication skills.
• Keen interest in business with a desire to build commercial acumen.
• Contribution to a team culture of 'high support, high challenge'.
• Results-oriented mindset.

If you're ready to bring your creativity, strategic thinking, and passion for social media to our dynamic marketing team, we want to hear from you!

We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply.  Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds identities and experiences.

If this is of interest to you and you would like to learn more, please do get in touch, we are looking forward to hearing from you.